Marketing Philosphy

100% Digital, innovative, and effective. The key to any marketing plan, especially in real estate marketing, is to identify the direction to take in order to maximize your exposure to the right buyers.   Online real estate marketing is not the way of the future,  it is the way of today!  As most companies, brokers and agents have been focused on cost cutting I have assembled a digital marketing plan that achieves the highest results when you decide to list your home.

JZD Properties

Innovative Web presence

Our Websites built on a Word press Platform in order to capitalizes on ALL technologies.

With over 95% of buyers starting their search online it is imperative to have a website that is well positioned. With literally 1,000’s of choices, the way to get noticed is to be well positioned but consumers are not fooled. The only way is to do it organically with the right SEO, on going specific content, local expertise, mashups, widgets, videos, real time property feeds just the way consumers want it. It is a tall order but our philosophy is…..when the customer wins – we win!

Magazine WordPress Design

* catapults’ a “Featured Home” into a whole new level of exposure.

* Google organically finds and builds our “Featured Homes” within the cities and price range specified.

* Our City Pages use Google “crawlers” to find and direct buyer searches.  * Search engines see your home as a “Real Time feed” being  updated every 20 minutes 24/7/365 (Always)

* Buyers are looking for homes, neighborhoods, schools, information that is freely provided.

* Buyers register “At Will” because of the value delivered not because they were forced.

The perfect marriage of print and digital marketing

When it comes to getting your home ready with our professional designers and stagers, Photo shoot with one of Orange Counties most sought after photographer and collaborating with a comprehensive digital marketing plan….Magic happens!



Our Video platforms get over 3,000 targeted views!

Social Media


Today’s buyers are extremely social, want to build relationships, want to do business with professionals but will evaluate them in their own way. Our philosophy continues to strive to position ourselves as a valuable resource, with all of our social medias, buy providing consumers with compelling, timely, and unedited information in a very engaging manner.

Are you on Facebook? Be sure to “LIKE” our page @ JZDproperties.

Twitter @joeduenas

Follow Joe on Twitter

*  Our following is growing daily by providing “Tweets” that are bringing information that is timely and local!  Today’s methods of gathering and sifting information may not be for every demographic but is something not to be ignored. When positioned properly it becomes an electrifying method of driving exposure.

Our slogan is ….” knowing the pulse of the market!”

FB Live




When it comes to Broker to Broker referrals many professionals and companies do their own research.  Today’s transparencies allow the consumers to gather much needed information on who they want to do business with. We embrace this transparency by making sure that all of networks are updated and distributed to the proper channels.  Our referral business is up by 400% since 2009.

Joe Z.Duenas   @ Linked-IN


Channel @ JZDproperties

JZD Youtube



Our YouTube Channel has become one of our premiere syndications when distributing videos.  We have become known for having real, unedited, raw, and  “tell it”  like “it is” content.  When buyers are searching for homes they are also searching for ‘Life Style”!   JZDproperties was not created by accident or just a catchy URL – it is synonymous with our South County lifestyle, including schools, beaches, businesses and of course communities.

JZDproperties home searches websites are fully Mobile optimized !


     Click Phone to Demo

 Better than an App!

We crammed a full desktop home search experience into a mobile property search, and there’s no app to download! Just click on the phone to the right to demo the new mobile version of our property search feature. It works on many mobile devices, including iPhone, iPod, iPad, Android 2.1+ and Blackberry 6+.

Nothing to download just visit from your mobile, that’s it!